Eliminate the business card problem

Are you in a trade show, a contest or novel location?Be careful because everybody is a potential lead for your business but does not need your business card.

The follow up is the key of keeping customers.

In fact a study by the Massachusetts Institute of Engineering (MIT) shows that more sales come from following up within 5 minutes.

If your corporation is at a tradeshow, like the World Travel Niche in London, or running a contest, be careful because not everyone is a potential customer.

For instance, if you are a chiropractor and give away 5 sessions, it’s easier to attract interested customers to your business than giving away a new iPad.

Drop by my stand!

In the swift-paced world of trade shows, contests, and novel locations, it’s crucial to approach potential leads with care and attention. Research from MIT emphasizes the importance of timely follow-up, particularly within five minutes, as it significantly boosts sales. Companies at events like the World Travel Industry in London should be cautious, understanding that not everyone they encounter is a potential customer.

If you have a booth at a trade show, invite your customers to visit using a QR code. This way, people can come to your booth and interact with you and your business without even talking.

Great tips form a Tradeshow expert

Here are some Great tips that you can implement right instantly application a Tradeshow expert called Mike Lemoine:

– People who spend a lot of money at tradeshows usually don’t have a follow-up system, so get one immediately.

– The giveaway is crucial

– Many companies spend a lot on branding and exposure, but don’t have much chance to make sales.

– Create a sign at the booth with a giveawayThis way, you can grab people’s attention and follow up with them immediately.

– Train your employees to assist customers at the booth in signing up (getting on the list) by texting their name and email, scanning a QR code, visiting a online platform, or calling.

– Arrange with the tradeshow organizer to display the sign at the entrance of the tradeshow.

Scan business cards

– It’s possible to scrape business cards with a system called HubSpot CRM:

– It’s possible to generate a huge buzz in a tradeshow for a corporation that uses HubSpot CRM

– Once the potential customers get into the contest, HubSpot CRM follow up system can call direct from the software. Employ the mobile or your HubSpot number. You can see who’s calling and get all the context you need with Caller ID. Also get real-time notifications when a connect opens your email. Additionally

– Get someone who can make a sign very very quickly, can be sometimes critical.

What are giveaways?

Giveaways are gifts or prizes given away to people, often as part of a promotional gathering. They are a way for businesses to attract attention and participate with their audience.

How do giveaways work?

Moreover, the strategic allocation of giveaways holds substantial influence over the level of engagement with a business. Implementing expert tips, such as the utilization of QR codes and establishing a robust follow-up system, can significantly enhance the effectiveness of trade show participation.

How to enter a giveaway

Winners are then randomly selected or chosen based on certain criteria.

Tips for hosting a successful giveaway

• Clearly outline the entry requirements and duration of the giveaway.
• Choose a desirable prize that is relevant to your audience.
• Promote the giveaway across different channels to reach a wider audience.
• Follow up with the winners promptly and deliver the prizes as promised.

Giveaways can be a fun way to interact with your community and boost engagement with your brand.

In Conclusion

In simple terms, doing well at trade shows and contests depends on planning to interact with the right customers, giving away strategic gifts, and following up effectively. It’s really important for small businesses to keep learning and exploring recent marketing ideas to grow and succeed in a competitive industry. Check out the resources and articles on our website for more helpful tips on building a sustainable business.

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